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Facebook Tests ‘Suggested Time’ Feature for Scheduled Posts

Recently Facebook is testing a new Suggested Time feature. This feature will post scheduling options for Pages which would allow Page admins to reach out their audiences when they are most active on the platform. Sample shown as below.

source: SocialMediaToday

As you can see the picture as above, the new scheduling screen includes a Suggested option which enable a suggestions of when admin should post in order to maximize engagement.

Similar functionality is available in different social media management tools, but this variation, using Facebook’s own, internal data, and via Facebook’s own native posting tools, could be worth checking out, and may help create better outcomes based on engagement.

Facebook’s Page scheduling options can, at times, be problematic, with Facebook switching the schedule option away from the main post UI and limiting auto-generated previews when using the scheduled list. Yet, in general, Facebook has made native posting and scheduling for Pages the best alternative, with clear pointers of what your post will resemble and extra focusing options to zero-in on your audience.

The capacity to also use more specific targeting tools could also help – and again, because these insights are linked directly to Facebook’s internal data, it could demonstrate more reliable and a better indicator of when to post.

That doesn’t really mean it would be superior than the alternatives available in third-party tools. However it would add another component to Facebook’s native posting options, which could help drive results.

In the nutshell, this functionality is still in testing.

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