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Google Takes Aim at Pinterest with ‘Style Ideas’ and Improved Google Shopping

Google seems like keeping tabs on Pinterest growth. Not only that, Google has launched a new feature which copy Pinterest ‘Shop the Look’. It will based on an image captured through Google Lens or screenshot sample and offers relevant products.

For example, if you see a mini skirt that you like on social media, you just have to screenshot and use Lens in Google photos to see how other people have styled similar looks. See a leopard print shirt that catches your eye in a store, but need some inspiration on how to rock it? All you need to do is just open Lens and point your camera.

Furthermore, you will also see a new Style Inspiration selection. It will show how other people have added item into their outfits. Pinterest advanced Shop the Look Pins is almost the same idea with this. Besides that, Pinterest also adds Complete the Look Pins which also provide the same feature and recommending relevant products to match with any item you choose in future.

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