Recently WhatsApp is taking the next steps and transform towards monetization with a new option. It allow businesses on the platform have a better showcase of their products through the WhatsApp Business app.
Hence, all the businesses or brand which listing on WhatsApp will be able to utilize product catalogs in their WhatsApp business listings in order to provide more details in term of images and items they provide.
WhatsApp do indicate that catalogs are a mobile storefront for a business to showcase and share their products. Thus, consumers can easily browse and discover the things they wish to purchase. Before this new added option, the brands need to send the products photos one at a time and repeatedly provide details for their consumers. But now, consumers can see the full catalogs right within the application. In conclusion, it makes business looks more professional and enable consumers engaged in the chat without having to visit website.
In the nutshell, WhatsApp new catalogs feature is now available to businesses in Brazil, Germany, India, Indonesia, mexico, UK and US. Moreover, a broader roll out is coming soon.
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