Lead generation is the process of looking for and attracting people who are also named as leads who are having huge potential in becoming businesses customers now or in the future. While, there are 2 most vital elements of lead generation which are landing pages and lead- capture forms. These 2 elements help businesses to convert website visitors into leads and reconversions.
Landing pages have the ability to create a much higher rate in capturing leads than forms on other web pages as it enables businesses to site visitors directly to better targeted pages.
Here are some tips every marketer can take note when setting up and optimizing landing pages.
1. All Critical Elements of Landing Page Cannot Be Exclude
Components that have to consist in landing pages in order to make a completing transaction or able to collect contact information are:
– A related and logical headline and sub- headline (optional)
– Clarify value of the offer provided by businesses
– Show supporting image
– Form to collect visitors’ information (most important) (only ask for information your company really need)
2. Headline of Landing Page Match to Its Corresponding CTA
Make sure your landing page reflects what you state in your CTA (Call- To- Action). Hence, just make sure that headlines read similarly with the CTA as you don’t want to make your audience confused, right?
3. Simple, Elegance
“Keep it simple, make it general, and make it intelligible.” Note that a cluttered page will create a confusing and distracting feeling. Hence, you may embrace white space by keeping the text and images on the page simple and straight to the point.
Last but not least, landing pages help support your business goal, increase conversion, generate data and insights and more. Getting interested already? No worries, BigDomain can help you with it. Click here.
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