This week, Facebook has launched a new set of fundraising and cause awareness tools in order to assist non-profits in boosting their activity.
First of all, Facebook adds its fundraising stickers to its Facebook Stories. The sample shown as below.
A variation of the same has been available in Instagram Stories for some time and recently it was expanded to more regions. Not only that, there are some charity groups and those in support of such can also use their Facebook Stories to boost awareness.
Moreover, Facebook also expanding its charity donation tools as well within the gaming live-streams. The sample shown as below.
Last few year, Facebook has been trying hard on testing its live-stream donation option with a small group of US-based creators. But now, all streamers will be able to access the option through Facebook’s Level Up program.
Besides that, Facebook also rolled out a new Donate button for Instagram business profiles which providing an alternative way for charity groups to raise funds directly on Instagram. Furthermore, it also working on a new Facebook feature that make it easier for people to volunteer and donate their time to causes they concern about.
But the tools is still in progress at this stage.
Facebook has seen significant success with its fundraising tools with over $2 billion in donations raised via the platform since the launched of its charitable giving tools in 2015.
Not only that, for Giving Tuesday 2019, Facebook demonstrate that it will match up to $7 million in donation to US nonprofits made through fundraisers and the donate button in the app.
For the many criticisms of Zuckerberg’s social behemoth, it is worth noting the social good that it can also facilitate, and the opportunities it provides for charitable organizations and the like to raise awareness for their causes. That may not negate the potential negatives of fake news and public manipulation, but it is worth noting that the connective benefits of Facebook can also be significant.
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