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Pinterest Launches ‘Pinterest Academy’ Education Resource for Marketers

With over 300 million users and still growing, Pinterest has turned into a greater thought for many organizations which wish to maximize their social presence and reach engaged shoppers online. According to Andrew Hutchinson, some 90 % of weekly Pinners use Pinterest to make purchase decisions which is higher than other social platform. They come to the platform with high purchase intention.

There is a lot to like about Pinterest in term of evolving visual search and discovery tools and enhancing brand options. However, it requires an alternate approach, marketers need to make a particular, purposeful effort to create and curate an effective Pinterest presence.

Pinterest has launched a new set of platform education course for marketers in order to solve this issue.

Source: SocialMediaToday

The picture shows that there is a range of education courses and link to various other tools and reference studies which offer by Pinterest Academy. By doing this, it gets marketers to have better handle on how to utilize Pinterest for their business.

Select any course and you’ll get a basic rundown of the elements included:

source: SocialMediaToday

You’ll then be taken through a scrollable rundown of the various elements.

source: SocialMediaToday

You are taken through a range of lessons and key tips on your chosen topic as you move down the screen. You can see from these shots, you able to access the courses on either mobile or desktop.

source: SocialMediaToday

You can also map out your course approach with a planner, while your employer will be informed of your progress in the various elements, if you so choose.

source: SocialMediaToday

The first Pinterest Academy courses are now available to businesses in the US, Canada, UK, Australia, France and Germany. Furthermore, Pinterest annouched that they will add more courses later this month.

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