Picture taken from Google.com
Before we listing down the 5 ways to improve your SEO Strategy, let we explain more information about SEO.
What is Search Engine Optimization (SEO)?
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.
This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we’re here to help – Big Domain SEO .
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1. Add Interactive Content to Increase Dwell-Time
Interactive content pieces – like quizzes, surveys, polls, assessments, videos, and info graphics – can be huge assets to your content marketing and SEO strategy. Not only do they keep visitors on your website longer (dwell-time), they can also improve the user-experience. The more people stay on your pages, and longer, the more it alerts Google that your content is indeed valuable and relevant to what the user’s looking for. Use interactive content to your advantage.
2. Aim for Keyword-Rich, Long-Form Content
Long-form content enables you to delve deeper into content topics, providing users with a wealth of information. You help people get everything they need when you publish comprehensive content, and this is what Google aims to do.
Long-form content also gives you the opportunity to add your primary and LSI keywords to help you rank better for them.
3. Craft Great Headlines to Improve Click-Through Rates
Your headline gives the first impression of your content. It is often the key factor which will determine whether people will click or not. Therefore, taking the time to craft the most compelling headline is crucial to getting search users to engage with your content.
4. Ensure Your Site is Mobile-Ready and Easy to Navigate
Search Engine Land reports that nearly 60% of Google searches now occur on mobile devices. More people are accessing the internet from their smartphones today than ever before – it’s imperative that your website is mobile-ready to engage this audience.
It is also important that your website is responsive on mobile. Page load speeds, navigation (how easily people can find what they’re looking for on your website), and formatting are key ingredients that impact SEO and user-experience.
5. Encourage Engagement
Finally, encouraging visitors to comment on your posts is a sure way to improve your SEO strategy.
Google has previously noted that “community” can help a lot in increasing rankings. Engagement reveals that not only are people reading your content, but that they’ve also been compelled to interact. Again, this is also helps keep people on your website longer, and underlines that your message is spot-on to what they’re looking for.